• (239) 463-4448
  • LOCATIONS: Fort Myers, FL | Naples, FL
  • HOURS: Monday - Friday 8:00am - 5:30pm | Saturday 8:00am - 4:00pm

About Fish Tale Boats

EST. 1965


Personal family relationships have been at the heart of Fish Tale Boats from the very start. Buck Pegg, who founded Chaparral in 1965, developed a close friendship with Fish Tale Boats co-owner Bruce Fricke. Through their friendship, they helped grow their businesses like brothers.

When Al Durrett bought Fish Tale in 1985, he decided to take on Chaparral Boats and we have been a dealer since then. Bruce Fricke, began working at Fish Tale in 1981, about four years before Al Durrett acquired the business from Harry. 

The family run business recently opened a new $5 million dealership on U.S. 41 in Fort Myers, expanding from humble origins in Fort Myers Beach and earning national awards for sales and service along the way.

Boat manufacturers such as Robalo and Grady-White also supported Fish Tale during the recession. Like Fish Tale, boat builders were loyal to their own employees and vendors despite the short-term costs, knowing that good times would eventually return.

This is why the Frickes have chosen to sell boats from manufacturers who treat their own employees and communities with the highest standards. This attention to people translates into the highest-quality products. Now that the economy is growing again, Fish Tale is benefitting from the goodwill the Frickes have generated with associates, vendors, and manufacturers.



In 1996, Al Durrett sold Fish Tale’s Sales and Service to Bruce and Diane Fricke, who have owned it to this day. In October 2010, Bruce passed away due to infection and complications from Diabetes at the age of 53. He was survived by his wife Diane and his two sons, Travis and Justin. The Fricke Family owns and operates the Fish Tale Dealership.

Fish Tale Boats Fun Facts

  • Number of boats sold since 1997: 3,632
  • Most expensive electronics package: $46,785. Big-ticket components include thermal night-vision camera, satellite television, 12KW radar, autopilot, and twin large Garmin screens.
  • Number of Garmin devices installed: 587
  • Most replaced part on a boat: Drain plug
  • Number of rodents pulled out of bilges: 34
  • Number of marine heads unplugged: 329