Fish Tale Boats has opened a new location in Naples.

This new location boosts the dealership’s presence in Southwest Florida.

The Naples dealership is located at 3105 Davis Blvd. and it’s the second location for Fish Tale, which is locally owned and operated by the Fricke family.

“The showroom location on Davis Boulevard is ideal to serve our Collier County customers in Naples and Marco Island,” says Diane Fricke, who owns Fish Tale with her two sons, Travis Fricke and Justin Fricke.

The new Naples dealership measures 6,000 square feet, enough room to display most models of Robalo and Chaparral boats. “Together with our huge inventory in Fort Myers, boaters in Collier County are sure to find the right boat at Fish Tale,” says Travis Fricke, vice president of operations for Fish Tale Boats.

Earlier this year, Fish Tale opened a new $5 million dealership in Fort Myers near the corner of U.S. 41 and Briarcliff Road. That location is more convenient for customers throughout Southwest Florida who need to service their boats than Fish Tale’s previous facility in Fort Myers Beach.

The Fort Myers location’s staff includes skilled marine technicians specializing in Yamaha engines, Garmin electronics, air conditioning systems, fiberglass, painting, and plumbing. A new fleet of trucks and mobile vans can be dispatched to handle any job for dockside service at many marinas or to pick up boats anywhere in Southwest Florida. In total, the Frickes have invested an additional $500,000 in new equipment to service customer boats.

“Whether it’s taking a new boat out on sea trials, browsing our selection of boats in our showrooms or servicing a boat for optimal performance on the water, our locations are all about convenience and access,” says Travis Fricke.

About Fish Tale Boats

Owned by the Fricke family for more than 20 years, Fish Tale Boats has been ranked among the top dealerships in the country from respected boat builders such as Avalon, Chaparral, and Robalo. The company services Southwest Florida boats from its new locations at 15581 S. Tamiami Trail in Fort Myers and 3105 Davis Blvd. in Naples.