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New Boats
Family Owned with 3 Locations in SWFL
Fish Tale Boats is an award-winning, family-owned boat dealership with locations in Fort Myers, Bonita Springs, and Naples. For more than 2 decades, the Fricke family has built Fish Tale Boats into a leading boat dealership offering new Grady-White, Robalo, Chaparral, and Premier Pontoon boats.
Fish Tale is more than just boat sales. At their Fort Myers location, you will also find a massive service and parts center, where Fish Tale’s customers can receive top-tier customer service and expert work on their boats.
Truth is, the Frickes love boating as much as you do, so they’ll make sure your vessel spends less time in the shop and more time on the water.
Featured Boat Show
2026 Bonita Bay Marina Boat Show
- Feb 20 - Feb 22
- 10:00 AM - 5:00 PM
- Bonita Bay Marina
Join us February 20th–22nd for the 2026 Bonita Bay Boat Show presented in association with Fish Tale Boats! Open to the Public, when you make it to the Bonita Bay Community Gate, say that you’re going to the Boat Show, and they will help with directions to the Marina. There is plenty of free parking, and […]