Southwest Florida's Premier Boat Dealership
Your Boating LifestyleStarts with Fish Tale Boats
For over 30-years, the Fricke family has helped Southwest Florida families find the perfect vessel. Award-winning service, premium brands, and a passion for boating that matches yours.
#1
Robalo Dealer Worldwide
30+
Years Family Owned
3
SWFL Locations
Authorized Dealer
Featured Inventory
New Boats for Sale in Southwest Florida
Find your next boat at Fish Tale, which has the largest boat inventory in Southwest Florida, serving Lee, Collier and Charlotte counties. Whether you are looking to buy a boat for offshore fishing or sunset cruising, our hand-selected collection of boats for sale features the industry's most trusted brands, including Chaparral, Robalo, and Premier Pontoons — plus Grady-White in Fort Myers and Bonita Springs. Every boat is rigorously inspected to deliver the quality and performance you expect on Southwest Florida's Gulf waters.
Shop by Boat Type
Bay BoatsShallow-draft hulls built for SWFL flats and backwaters — and still fine on a calm-day Gulf run.
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Center Console BoatsRobalo and Grady-White center consoles, from a compact trailerable model up to a 45-foot offshore flagship.
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Fishing BoatsFishing boats across five hull types and three brands — the right one depends on where you fish.
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Saltwater Fishing BoatsBuilt for real Gulf conditions: chop, fast-building summer squalls, and salt on every fitting year-round.
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Pontoon BoatsNew Premier Pontoons and tritoons for sandbar afternoons, sunset cruises, and easy runs to a nearby island.
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Financing Available — Get pre-approved through our trusted partners at Priority One Financial. Learn more about financing options
Deals & Offers
Current Promotions
Stay up to date on our latest events, factory incentives, and exclusive offers across all three locations.
Grady Days Sales Event
The Grady Days Sales Event is truly your best opportunity to own the best boat—Grady‑White. The ultimate in boating satisfaction, including the latest technology, exclusive innovations, unrivaled…
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Make Waves This Summer: The Robalo Soak Up the Savings Event is Here!
Don't let this incredible opportunity to own your dream Robalo slip away! The Soak Up the Savings Event at Fish Tale Boats is your chance to get on the water with amazing incentives.
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Make Waves This Season: Unbeatable Savings on New Chaparral Boats at Fish Tale!
The summer sun is calling, and your perfect Chaparral boat is waiting at Fish Tale Boats. Don't miss this limited-time opportunity to save big on 2026 models and select older inventory. Discover why Fish Tale is Southwest Florida's premier destination for boating excellence.
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Don't Miss Yamaha's Summer Sunset Sales Event at Fish Tale Boats!
Discover incredible offers on new Yamaha outboards during the limited-time Summer Sunset Sales Event. Get up to 6 years of protection or valuable dealer credit!
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Chaparral Sales Promotion Extended Summer 2026
Get $0 down and 3.99% intro APR, or save up to $20,000, on a new Chaparral — Chaparral's Sale Into Spring Sales Event runs through June 30, 2026 at Fish Tale Boats.
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Robalo Sales Promotion Extended Summer 2026
Save up to $47,000, or get $0 down and 3.99% intro APR, on a new Robalo — Robalo's Spring on the Horizon Sales Event runs through June 30, 2026 at Fish Tale Boats, the #1 Robalo dealer in the world.
Learn MoreLow-Rate Financing Available
SUPER LOW RATES & APR on qualified new boat purchases. Get pre-approved through Priority One Financial in minutes.
1996
Our Story
Family Owned, Community Driven
For more than 30 years, the Fricke family has built Fish Tale Boats into Southwest Florida's leading boat dealership. What started as a single location has grown into three thriving dealerships across Fort Myers, Bonita Springs, and Naples.
We're more than just boat sales. Our Fort Myers location features a massive 14,000-square-foot service and parts center, where our Yamaha-certified Master Technicians deliver expert work with meticulous attention to detail.
The truth is, we love boating as much as you do. So we'll make sure your vessel spends less time in the shop and more time on the water.
30+
Years in Business
15+
Certified Technicians
3
SWFL Locations
#1
Awarded Grady Dealer
#1
Robalo Dealer
The Fish Tale Boats Difference
Why Families Choose Fish Tale Boats
A boat is more than a purchase. It's where memories are made, traditions begin, and your family's story unfolds on the water. We take that seriously.
Family-Owned Since 1996
The Fricke family treats every customer like part of the family. When you buy from us, you're building a relationship that lasts as long as your boat.
Award-Winning Boat Dealership
Named the #1 Robalo Dealer in the world eight years running, plus top honors from Grady-White, Chaparral and Yamaha. Our manufacturers trust us with their best.
Full-Service Peace of Mind
Our 14,000-sq-ft service center with 15+ certified technicians means your boat is always in expert hands. We even come to your dock with mobile service.
Yamaha Pro Elite Plus Service Center
Not many Yamaha dealers take service after the sale as seriously as us! We hold the highest honors in all areas of Yamaha including CSI scores, continuous training, Yamaha genuine parts, maintenance reporting and more.
The Fish Tale Difference
"Your vessel spends less time in the shop and more time on the water."
The Fricke Family
Google Reviews
Trusted by Boaters Across SWFL
Our customers become part of the Fish Tale Boats family. Here's what they have to say about their experience.
Based on 350+ reviews
“Josh was a great salesman that answered all our questions and went out of his way to help me. I would go to Holman again for my next boat.”
Bryan Wentz
Naples
“We had a great experience purchasing a boat from Fish Tale Boats. Maximillian did exactly what he said he would do and also delivered my boat right on time. Thank you!”
Eric Milow
Fort Myers
“Overall Josh was very good to work with and answered all our questions and concerns keeping us well informed on what turned out to be a very lengthy process”
Anthony Zimbicki
Naples
Service & Parts
Expert Care for Your Vessel
Our 14,000-square-foot service center in Fort Myers accommodates boats up to 42 feet, staffed by 15+ certified technicians delivering top-tier workmanship.
Repair & Maintenance
Factory-authorized warranty repair and scheduled maintenance on Grady-White, Robalo, Chaparral, Premier Pontoons, and Yamaha Outboards.
Learn MoreBoat Detailing
Protect your investment with our nanocoating, boat cleaning, and full restoration services for lasting results.
Learn MoreElectronics
Certified professionals for diagnostics, repair, installation, and maintenance of your boat's electronic systems.
Learn MoreMobile Service
At your dock, at your service. Our fleet of parts-loaded vans can fix most issues at your dock or marina. On the road every day, our fleet of trucks can handle boats up to 42' for transport to our dealership.
Learn MoreParts & Accessories
We offer Genuine Yamaha parts and others sourced from our major boat manufacturers, as well as many other popular brands.
Learn MoreYamaha Outboards
Yamaha Pro Elite Plus Dealer with highly trained staff including Yamaha Master Technicians for all your maintenance and repair needs. Yamaha Repower Dealer and Helm Master EX Service Center.
Learn MoreVisit Us
3 Locations Across SWFL
Fort Myers Boat Dealership
15581 S Tamiami Trail
Fort Myers, FL 33908
Naples Boat Dealership
2540 Davis Blvd
Naples, FL 34104
Bonita Boat Dealership
27598 Marina Pointe Dr
Bonita Springs, FL 34134
Ready to Find Your Dream Boat?
Visit one of our three Southwest Florida locations for a personal consultation and sea trial. Our team is standing by to help you make the best decision for your family.
