Promotions
Yamaha's Power into Spring Sales Event
Are you looking to make your boat, or potential purchase, all the more worthwhile this upcoming season? Whether it’s for recreational cruising or a tournament trail pursuit – Yamaha Outboards has answered the call with their Power into Spring sales event, running from January 1st – March 31st.
Grady White's Chart Your Course Sales Event
Looking for the boat of your dreams? Chart your course today with this limited-time Grady White sales event!
New Boats
Family Owned with 3 Locations in SWFL
Fish Tale Boats is an award-winning, family-owned boat dealership with locations in Fort Myers, Bonita Springs, and Naples. For more than 2 decades, the Fricke family has built Fish Tale Boats into a leading boat dealership offering new Grady-White, Robalo, Chaparral, and Premier Pontoon boats.
Fish Tale is more than just boat sales. At their Fort Myers location, you will also find a massive service and parts center, where Fish Tale’s customers can receive top-tier customer service and expert work on their boats.
Truth is, the Frickes love boating as much as you do, so they’ll make sure your vessel spends less time in the shop and more time on the water.

Featured Boat Show
2023 Charlotte County Boat Show
- Apr 13 - Apr 16
- 10:00 AM - 5:00 PM
- 2333 El Jobean Rd
Port Charlotte, FL 33948
SWFMIA’s 22nd Annual Charlotte County Boat Show kicks off starting April 13th! For ticket information please visit GoBoatingFlorida.com Our entire sales team will be ready to help you find the perfect boat and we’ll have new boats on display from our manufacturers, including: Robalo Chaparral Premier Pontoons We hope to see you there! Interested in […]