(239) 463-4448
Fort Myers, Naples & Bonita Springs Boat Dealership
Fish Tale Boats
Contact
(239) 463-4448
Fish Tale Boats

Southwest Florida's Premier Boat Dealer

Your Boating LifestyleStarts With Fishtale

For over 30-years, the Fricke family has helped Southwest Florida families find the perfect vessel. Award-winning service, premium brands, and a passion for boating that matches yours.

Explore InventoryCall (239) 463-4448

#1

Robalo Dealer Worldwide

30+

Years Family Owned

3

SWFL Locations

New BoatsPre-Owned BoatsValue Your TradeService & PartsGet Pre-Approved

Authorized Dealer

Grady-White logoRobalo logoChaparral logoPremier Pontoons logoYamaha logo
The Fricke family at Fish Tale Boats dealership in Fort Myers
Fish Tale Boats Fort Myers location

1996

Our Story

Family Owned, Community Driven

For more than 30 years, the Fricke family has built Fish Tale Boats into Southwest Florida's leading boat dealership. What started as a single location has grown into three thriving dealerships across Fort Myers, Bonita Springs, and Naples.

We're more than just boat sales. Our Fort Myers location features a massive 14,000-square-foot service and parts center, where our Yamaha-certified Master Technicians deliver expert work with meticulous attention to detail.

The truth is, we love boating as much as you do. So we'll make sure your vessel spends less time in the shop and more time on the water.

30+

Years in Business

15+

Certified Technicians

Beautiful sunset over Southwest Florida waters

The Fish Tale Difference

"Your vessel spends less time in the shop and more time on the water."

The Fricke Family

Google Reviews

Trusted by Boaters Across SWFL

Our customers become part of the Fish Tale Boats family. Here's what they have to say about their experience.

4.9

Based on 200+ reviews

“The team at Fish Tale made buying our Grady-White an absolute pleasure. From sea trial to delivery, every detail was handled with care. We couldn’t be happier.”
Michael & Sarah R.

Michael & Sarah R.

Grady-White Freedom 285 Owner

2 weeks ago
“After visiting three dealerships, Fish Tale stood out for their honesty and expertise. Travis took the time to understand exactly what we needed for our family.”
David K.

David K.

Chaparral 250 OSX Owner

1 month ago
“Their service department is the reason I keep coming back. Mobile service at my dock, genuine parts, and technicians who actually know what they’re doing.”
Jennifer L.

Jennifer L.

Robalo R302 Owner

3 weeks ago
Read All Customer Reviews

Service & Parts

Expert Care for Your Vessel

Our 14,000-square-foot service center in Fort Myers accommodates boats up to 42 feet, staffed by 15+ certified technicians delivering top-tier workmanship.

Repair & Maintenance

Factory-authorized warranty repair and scheduled maintenance on Grady-White, Robalo, Chaparral, Premier Pontoons, and Yamaha Outboards.

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Boat Detailing

Protect your investment with our nanocoating, boat cleaning, and full restoration services for lasting results.

Visit Us

3 Locations Across SWFL

Fish Tale Boats Fort Myers Boat Dealership

Fort Myers Boat Dealership

15581 S Tamiami Trail

Fort Myers, FL 33908

(239) 463-4448
Sales: Mon-Fri 8am-5:30pm · Sat 9am-4pm
Service & Parts: Mon-Fri 8am-5pm
SalesFull Service CenterParts DepartmentYamaha Outboards
Fish Tale Boats Naples Boat Dealership

Naples Boat Dealership

2540 Davis Blvd

Naples, FL 34104

(239) 463-4448
Mon-Fri 9am-5pm · Sat 9am-4pm
SalesShowroomFinancing
Fish Tale Boats Bonita Boat Dealership

Bonita Boat Dealership

27598 Marina Pointe Dr

Bonita Springs, FL 34134

(239) 463-4448
By appointment only
SalesMarina AccessSea Trials

3

SWFL Locations

#1

Awarded Grady Dealer

#1

Robalo Dealer

Learn Our Full Story
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Electronics

Certified professionals for diagnostics, repair, installation, and maintenance of your boat's electronic systems.

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Mobile Service

At your dock, at your service. Our fleet of parts-loaded vans can fix most issues at your dock or marina. On the road every day, our fleet of trucks can handle boats up to 42' for transport to our dealership.

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Parts & Accessories

We offer Genuine Yamaha parts and others sourced from our major boat manufacturers, as well as many other popular brands.

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Yamaha Outboards

Yamaha Pro Elite Plus Dealer with highly trained staff including Yamaha Master Technicians for all your maintenance and repair needs. Yamaha Repower Dealer and Helm Master EX Service Center.

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View All Services

The Fish Tale Boats Difference

Why Families Choose Fish Tale Boats

A boat is more than a purchase. It's where memories are made, traditions begin, and your family's story unfolds on the water. We take that seriously.

Family-Owned Since 1996

The Fricke family treats every customer like part of the family. When you buy from us, you're building a relationship that lasts as long as your boat.

Award-Winning Boat Dealership

Named the #1 Robalo Dealer in the world seven years running, plus top honors from Grady-White, Chaparral and Yamaha. Our manufacturers trust us with their best.

Full-Service Peace of Mind

Our 14,000-sq-ft service center with 15+ certified technicians means your boat is always in expert hands. We even come to your dock with mobile service.

Yamaha Pro Elite Plus Service Center

Not many Yamaha dealers take service after the sale as seriously as us! We hold the highest honors in all areas of Yamaha including CSI scores, continuous training, Yamaha genuine parts, maintenance reporting and more.

Read Our Full Story

Ready to Find Your Dream Boat?

Visit one of our three Southwest Florida locations for a personal consultation and sea trial. Our team is standing by to help you make the best decision for your family.

Schedule a Visit(239) 463-4448
Fish Tale Boats

Award-winning, family-owned boat dealership with locations in Fort Myers, Naples, and Bonita Springs. Authorized dealer for Grady-White, Robalo, Chaparral, and Premier Pontoons.

Inventory

  • New Boats
  • Pre-Owned Boats
  • Outboard Motors
  • Boat Trailers
  • Boat Guides

Services

  • Repair & Maintenance
  • Boat Detailing
  • Electronics
  • Mobile Service
  • Parts & Accessories
  • Yamaha Outboards

Company

  • About Us
  • Locations
  • Boating Apps
  • Boat Shows
  • Promotions
  • Financing
  • Contact
  • Careers

Our Locations

Fort Myers Boat Dealership
15581 S Tamiami Trail, Fort Myers, FL 33908
(239) 463-4448
Sales: Mon-Fri 8am-5:30pm · Sat 9am-4pm
Service & Parts: Mon-Fri 8am-5pm
Naples Boat Dealership

Authorized Dealer

Grady-WhiteRobaloChaparralPremier PontoonsYamaha

© 1996 – 2026 Fish Tale Sales & Service Inc.. All Rights Reserved.

Privacy PolicyTerms & ConditionsAccessibilitySitemap
2540 Davis Blvd, Naples, FL 34104
(239) 463-4448
Mon-Fri 9am-5pm · Sat 9am-4pm
Bonita Boat Dealership
27598 Marina Pointe Dr, Bonita Springs, FL 34134
(239) 463-4448
By appointment only

Deals & Offers

Current Promotions

Stay up to date on our latest events, factory incentives, and exclusive offers across all three locations.

View All Promotions
Robalo Sales Promotion Extended Summer 2026
RobaloJun 2, 2026

Robalo Sales Promotion Extended Summer 2026

Save up to $47,000, or get $0 down and 3.99% intro APR, on a new Robalo — Robalo's Spring on the Horizon Sales Event runs through June 30, 2026 at Fish Tale Boats, the #1 Robalo dealer in the world.

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Chaparral Sales Promotion Extended Summer 2026
ChaparralJun 2, 2026

Chaparral Sales Promotion Extended Summer 2026

Get $0 down and 3.99% intro APR, or save up to $20,000, on a new Chaparral — Chaparral's Sale Into Spring Sales Event runs through June 30, 2026 at Fish Tale Boats.

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Up to $8,470 in Free Coverage: Yamaha's Real Reliability Sales Event Is Extended Through June 30, 2026
YamahaJun 2, 2026

Up to $8,470 in Free Coverage: Yamaha's Real Reliability Sales Event Is Extended Through June 30, 2026

Yamaha has extended its Real Reliability Sales Event through June 30, 2026 — get up to $8,470 in free extended coverage on eligible 30–450 HP four-strokes, or up to $500 in dealer credit on 2.5–25 HP outboards, here at Fish Tale Boats.

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Chaparral Sale Into Spring Sales Event
chaparralApr 2, 2026

Chaparral Sale Into Spring Sales Event

Save on select Chaparral models through April 30, 2026. Limited-time offers on select Chaparral sport boats during the Sale Into Spring event.

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Robalo Spring on the Horizon Sales Event
robaloApr 2, 2026

Robalo Spring on the Horizon Sales Event

Save on select Robalo models through April 30, 2026. Select in-stock Robalo boats feature incredibly hot deals during the Spring on the Horizon Sales Event.

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Grady White Chart Your Course Sales Event: Limited-Time Pricing on High-Quality Boats
Feb 15, 2023

Grady White Chart Your Course Sales Event: Limited-Time Pricing on High-Quality Boats

Are you in the market for a high-quality boat that is built to last? If so, you won’t want to miss the Grady White Chart Your Course Sales Event, which is running from January 1st until March 31st. This limited-time promotion offers unbeatable pricing on a variety of Grady White boats, which are ren

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Low-Rate Financing Available

SUPER LOW RATES & APR on qualified new boat purchases. Get pre-approved through Priority One Financial in minutes.

Get Pre-Approved

Featured Inventory

New Boats for Sale in Southwest Florida

Find your next boat at Fish Tale, which has the largest boat inventory in Southwest Florida, serving Lee, Collier and Charlotte counties. Whether you are looking to buy a boat for offshore fishing or sunset cruising, our hand-selected collection of boats for sale features the industry's most trusted brands, including Grady-White, Chaparral, Robalo, and Premier Pontoons. Every boat is rigorously inspected to deliver the quality and performance you expect on Southwest Florida's Gulf waters.

View All Inventory
2024 NauticStar 292 Legacy
Pre-Owned
Just Listed

NauticStar · 2024

2024 NauticStar 292 Legacy

29' Length
$189,900Details
2020 Robalo R302
Pre-Owned
Just Listed

Robalo · 2020

2020 Robalo R302

30' Length
$154,000Details
2022 Caymas 28 HB Twin
Pre-Owned
Just Listed

Caymas · 2022

2022 Caymas 28 HB Twin

28' Length
$179,500Details
2021 Bayliner VR6 Bowrider OB
Pre-Owned
Just Listed

Bayliner · 2021

2021 Bayliner VR6 Bowrider OB

21' Length
$27,900Details

Financing Available — Get pre-approved through our trusted partners at Priority One Financial. Learn more about financing options