Fish Tale History – A Family Tradition
When Diane and her husband Bruce Fricke acquired Fish Tale in 1996, they dreamed that one day they would pass on the business to their two sons, Travis and Justin. As children, the sons grew up working at Fish Tale, starting at the bottom by scrubbing boats, answering phones and sweeping the floor of the service department.
That experience explains a big part of the success of Fish Tale over the years. Although Bruce passed away in 2010, he groomed his young sons to manage and grow the business with Diane.
For more than two decades, the Fricke family has built Fish Tale Boats into the leading regional boat dealership in Southwest Florida with locations in Fort Myers, Naples and Bonita Springs. The fast-growing family dealership sells and services boats from top manufacturers, including Avalon, Chaparral, Grady-White, and Robalo. Loyal customers return to Fish Tale because they know the selection and service are unparalleled.
For example, Fish Tale boasts a staff of more than 40 people who are dedicated to servicing customer boats in-house, from engines to electronics, painting, air conditioning and plumbing. This gives the dealership exceptional control over quality, promptness and meticulous record-keeping for warranties and higher resale values.
A fleet of quick-response vans loaded with parts allows technicians to crisscross the Southwest Florida region to fix any marine problem dockside. The vehicles are equipped with GPS so customers know exactly when to expect a technician.
For bigger jobs such as hull repairs, Fish Tale operates large trucks that can pick up boats as long as 42 feet and deliver them to the 14,000-square-foot sales and service center in Fort Myers, where highly trained technicians can fix everything from minor dings to major damage to satisfy insurance claims. The service center includes the latest technology for boat maintenance and repairs, including a two-story parts department and gel-coat painting facility.
Truth is, the Frickes love boating as much as you do, so they’ll make sure your vessel spends less time in the shop and more time on the water. If you ask them about their favorite local fishing spots or waterfront restaurants, they may even share some best-kept secrets with you.