• (239) 463-4448
  • LOCATIONS: Fort Myers, FL  |  Naples, FL
  • HOURS: Monday - Friday 8:00am - 5:30pm | Saturday 9:00am - 4:00pm

About Fish Tale Boats

EST. 1965


Fish Tale Boats is a full-service, Family-Owned & Operated Boat Dealership in Fort Myers and Naples, Florida. 

We pride ourselves on featuring only the highest quality boat lines, manufacturers, engines, and electronics, and understand the importance of service and maintenance to you and your family in ensuring you have a great (and safe) experience on the water. 

Our new location, the former Scanlon Acura property at 15581 South Tamiami Trail, features a larger and more convenient location near the corner of U.S. 41 and Briarcliff Road in Fort Myers.

Our seven-acre site has more than 100 boats on display from top-selling boat builders including Avalon, Chaparral, Grady-White, and Robalo. The renovated 14,000-square-foot Fort Myers state-of-the-art sales and service center includes the latest technology for boat maintenance and repairs, including a new hydraulic trailer, forklift and hoists capable of lifting boats as long as 38 feet.

A new fleet of trucks and mobile vans can be dispatched to handle any job for dockside service at many marinas or to pick up boats.

In addition, we’re proud to be one of Lee County’s largest local businesses employing more than 40 people. Our in-house staff includes skilled marine technicians specializing in Yamaha engines, Garmin electronics, air conditioning systems, fiberglass, painting, and plumbing. When it comes to selecting outside vendors, we at Fish Tale seek out the same qualities we value: local family businesses that care deeply for their employees and business relationships in the community – so purchasing one of our boats, having us assist with your service, or installing an electronics package, means you’re investing in local jobs and U.S. based businesses.

In 1996, Bruce and Diane Fricke purchased Fish Tale’s Sales and Service, who have owned it to this day. In October 2010, Bruce passed away due to infection and complications from Diabetes at the age of 53. He was survived by his wife Diane and his two sons, Travis and Justin. The Fricke Family owns and operates the Fish Tale Dealership.