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Fish Tale Sales & Service, Inc.

7225 Estero Blvd

Fort Myers Beach, FL 33931



Fish Tale Sales & Service, Inc. has proven their ongoing commitment to provide excellent customer service by achieving Marine Five Star Dealership Certification for the 8th year.

Marine Five Star Dealership Certification is an industry standards program developed in a cooperative effort by boat manufacturers, dealers, and engine builders, as part of an industry-wide effort to develop programs focused on delivering an excellent boating experience. The program provides dealers with a set of criteria designed to create continuous improvement across all departments and, in turn, develop processes for meeting and exceeding customer expectations. The criteria and business best practices address the quality of dealer sales, service, parts, follow-up, facilities, as well as employee and customer satisfaction. Criteria compliance must be verified by an independent program consultant, and dealers are reevaluated every year to ensure they continue to meet the Certification requirements.

Certification also includes a commitment to adhere to a “Consumer Bill of Rights.” This document, posted in our dealership, lets Fish Tale Sales & Service, Inc. customers know what to expect and outlines how they will be treated. It is Fish Tale Sales & Service, Inc. that is commitment to our valued customers.

By maintaining Certification, Fish Tale Sales & Service, Inc. has demonstrated that we are dedicated to providing our customers with a consistent and positive experience every time they visit our dealership. Customers know when they see the Marine Industry Certified Dealership logo in our window that we care about their boating experience from purchase to service and beyond.

In order to maintain Marine Five Star Dealership Certification, our employees have to continually demonstrate that we met the Certification criteria and best practice standards in the following areas:

  • Customer Satisfaction Measurement
  • Posting of the “Consumer Bill of Rights”
  • Employee Satisfaction and Development
  • Technical Training
  • Maintaining a facility that is competitive for the marketplace
  • Maintaining and improving consistent processes in all departments (Sales, Service, Parts,     Follow-up)

Boaters can expect to have the best experience at a Marine Five Star Certified Dealership.